This article is part of the series

It’s ‘Notnu,’ But Who Cares?

By Columns FOXBusiness

We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business Spotlight.

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Small Businses Spotlight: Notnu Shop

Who: Whitney Strouse @Notnushop

What: An online thrift store

Where: Los Angeles, Calif.

When: May 2012

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How:  Strouse said she has always enjoyed thrift shopping, and after graduating college in May and finding herself in a poor job market, she set out to make her hobby a full-time job.

She curates her clothes from donations, shopping on her own, and even her closet. She said the site aims to be more like a boutique shop  with lower prices.

“I do know there is a large number of people who don’t really enjoy searching for items,” she said. “I am usually in the bin at the bottom, fighting with people [in thrift stores] to get stuff, so I try to get the best of the best, and get everything.”

Quote from the owner: “My prices are pretty low, and I try to have a hip, more upscale selection, toward a boutique type of thrift store,” she said. “But I’m not going to pay $45 for an old shirt.”