Wal-Mart (WMT) will begin selling contact lenses online and by phone as the retail giant expands its eye-care offerings.
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The company, which is also making contact lenses available to Sam’s Club members, will launch its own contacts brand, Equate, in February. Free shipping will be offered for Wal-Mart orders over $50 and Sam’s Club orders over $45.
Wal-Mart said independent optometrists currently have offices next to more than 3,000 Wal-Mart Vision Centers and Sam's Club Optical Centers.
“This new contact lens program, coupled with our in-store Vision Centers and in-club Optical Centers, provides our customers with a true one stop vision solution,” John Agwunobi, president of the company’s Health and Wellness Division, said in a statement.
Wal-Mart shares rose $0.13, or 0.19%, to $68.70 in early morning trading Thursday.