Facebook CEO Zuckerberg to Attend IPO Roadshow Kickoff: Report

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Facebook CEO Mark Zuckerberg will attend the company's investment roadshow Monday as the social media giant gears up for a highly anticipated initial public offering later this month, FOX Business reported.

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The company will showcase the impending deal to institutional investors during the roadshow, which was due to kick off Monday in New York.

Last week Facebook said it set the price range for its initial public offering at $28 to $35 a share, in a landmark deal that would raise as much as $13.6 billion for the social network and insiders.

The preliminary price range would value the company at $77 billion to $96 billion. It puts the social network on track to become the most valuable US web company at the time of an IPO, exceeding Google Inc.'s $23 billion valuation in 2004. It would also put Facebook just behind the market capitalization of Amazon.com Inc. and ahead of other technology giants like Hewlett-Packard Co.

Facebook's expected share price could climb higher in the coming days, depending on demand seen by the firm's investment bankers following the roadshow.

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