Sara Lee Eyeing Purchase of Brazilian Coffee Maker - Report

By Jennifer Booton Industrials FOXBusiness

Sara Lee (SLE) is reportedly in talks to buy or merge with Brazilian coffee, juice and tea producer Marata, according to several media reports citing local financial newspaper Valor Economico.

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A possible acquisition could amount to one billion Brazilian reals, or $617 million, according to the report, which cited unnamed sources close to the matter.

Downers Grove, Ill.-based Sara Lee, which manufacturers packaged meats under the brands Hillshire Farm and Jimmy Dean as well as several coffee and tea products, already owns some 22% of Brazil’s retail coffee market. The deal would strengthen its presence in Brazil’s northeast corridor.

Marata, which is part of a group of local family-owned businesses called Grupo Jose Augusto Vieira, operates seven units in Brazil’s northeastern state of Sergipe.

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