Ouch!10 Biggest Brand Nightmares of 2010

Features FOXBusiness

It's been a rough year for those in the branding business at big corporations. SEC investigations, massive product recalls and oil spills (among more traditional factors like competition and slowing sales) have taken a toll on the reputations, as well as the stock prices, of some of America's most well-known companies.

Continue Reading Below

Using data from the two largest brand-valuations firms as a reference, 24/7 Wall St. chose 10 big-name brands operating in the U.S. that have lost substantial chunks of their brand valuations in the first half of this year. They then mixed in a whole host of other criteria, and ended up with a list of "The 10 Biggest Brand Disasters of 2010" -- those on the list have lost well over $100 billion in brand value since Jan. 1.

Which companies made the painful cut? Click here to see the full report on AOL’s DailyFinance.com.

What do you think?

Click the button below to comment on this article.