Published August 09, 2013
Disney (DIS) is making headlines at its three-day D23 Expo. FOX Business’s Dennis Kneale hosted an exclusive interview Friday with the entertainment giant's CEO, Bob Iger.
Among the nuggets of news, Iger said Disney Infinity, its video-game-action-figure hybrid that the company is hoping will help revive its interactive unit, will launch on Aug. 18.
Meanwhile, the company, which is readying to profit from a slew of new products and features as it looks to keep pace with the rapidly-evolving media landscape, says it is happy with the way business is right now.
The media conglomerate has seen its stock rally 135% -- outperforming the S&P 500 -- since Iger took over in 2005.
Its worldwide franchise -- including the lucrative Disney Channel -- is being fueled by its treasure trove of intellectual property, non-traditional ads and sponsorships, as well as new technologies that are enabling improvements to its film production, games and television shows.
“The Disney Channel formula works, not only for us, but for our audience and for our distributors,” Iger said. As the saying goes, “if it ain’t broke, don’t try to fix it."
The Disney Channel offers sponsorships and heavily promotes other Disney shows and products, far different from the method of some of its rivals in the children’s television space, including Viacom’s (VIAB) Nickelodeon.
“It’s obviously something that parents have enjoyed because it doesn’t have all those commercial interruptions,” Iger said.
But Iger tells FOX Business that while it has kicked around the notion of adopting a more traditional ad platform and selling more ads, "it never feels quite right."