Walter Dailey Archive
Published February 16, 2012
Many entrepreneurs struggle to find any money for advertising and marketing. Here are ten ideas you could implement now, and better yet-- they're free..
Published February 08, 2012
Sure, you may not have several million to drop on one commercial, but I guarantee you that your basic reasons for advertising and marketing aren’t too different than the guys you saw Sunday night.
Published February 01, 2012
As a small business owner, you will have potential customers trolling around your location or Website observing prices. It is important to understand that your overall pricing is just as vital to your branding as any signage, logo or advertising piece.
Published January 25, 2012
When your branding strategy accounts for the lifestyle your average customer, you are poised to take the strength of your message to the next level.
Published December 07, 2011
If your livelihood depends on sales or commission, you most likely are in constant pursuit of new ways to get an edge. Here are some tips to keep you on your toes, and help you close a deal.
Published November 23, 2011
Businesses are now hungrier than ever and are willing to do whatever it takes to earn the trust of customers. As a result, your competitors are moving faster than ever in an effort to make a play for your would-be patrons.
Published November 16, 2011
Credibility is something that has to be earned by businesses of all sizes. One of the quickest ways to achieve this is by sharing the views of average customers – testimonials.
Published November 09, 2011
There may have been a time when customers were easy to come by, but things have changed. So, don’t expect that people will magically show up in your store, on your phone or at your Website. In fact, you have to fight for them.
Published November 02, 2011
For most business owners, periods of inactivity for sales are not an unusual occurrence, and sometimes trying harder isn't enough to bring new customers through your door. Here are a few ways to get around these inevitable bumps in the road.
Published October 26, 2011
If you’re in the initial phases of starting a small business, rebooting your brand, or rolling out a new product or promotion, you most likely aspire to have a brand name that everyone knows as well. Some small businesses are somewhat apprehensive about choosing a name that stands out, but choosing a unique name for your business may help you in the long run.