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  • All You Have is Time

    Published August 10, 2011

    Developing a calendar-specific marketing plan will increase the overall effectiveness of your sales efforts.

  • The Catch-22 in Advertising

    Published August 03, 2011

    Small businesses can overcome marketing woes by exploring sensible, low-cost ways to advertise.

  • The Catch-22 in Advertising

    Published August 03, 2011

    Small businesses can overcome marketing woes by exploring sensible, low-cost ways to advertise.

  • Real, Fake or Something Else?

    Published July 27, 2011

    How is your business perceived? It’s a question worth exploring considering that perception could very well be the thing that causes your business to succeed or fail.

  • What Marketing Looks Like

    Published July 20, 2011

    You may not have the money to hire a Madison Avenue marketing firm, but this shouldn't preclude you from having a powerful marketing strategy.

  • Seven Places to Find Inspiration

    Published July 13, 2011

    Fresh content will always be the key for retaining audience interest. So where can you find inspiration for keeping your marketing ideas fresh?

  • Making Marketing a Priority

    Published June 29, 2011

    Many small business owners find themselves sidetracked by low-priority details, instead of aiming for the things that actually matter when looking over their marketing plan.  

  • Getting Your Slice Of The Pie

    Published June 20, 2011

    Many businesses feel as though they are helpless fending off the onslaught of a business-devouring economy. Figure out ways to defy gravity and counteract macroeconomics.

  • The Three Laws of Marketing

    Published June 08, 2011

    Before trying your hand at being an über-fancy advertiser, it’s important to establish a foundation on these fundamental marketing "laws." There are three core laws that serve as the catalyst for any successful marketing push— they are “the creative,” medium and frequency.

  • Hiding in Plain Sight

    Published May 25, 2011

    Often small businesses unintentionally find themselves cloaked in camouflage-- they come across no differently than others found in their environment. If you feel like you’re speaking but not being heard, it may be time to shed the camo and go for something a lot brighter and bolder.