Walter Dailey Archive
Published October 26, 2011
If you’re in the initial phases of starting a small business, rebooting your brand, or rolling out a new product or promotion, you most likely aspire to have a brand name that everyone knows as well. Some small businesses are somewhat apprehensive about choosing a name that stands out, but choosing a unique name for your business may help you in the long run.
Published October 19, 2011
If you’ve found yourself in a rut and things aren’t changing, it may be that your brand has been in the decline for a while and it’s time to seriously consider rebooting your brand – a complete reinvention of your company’s persona.
Published October 12, 2011
Small businesses are also susceptible to letting down customers by over-hyping, overstating and going overboard when marketing. However, if your shoppers are constantly being exposed to the old bait-and-switch, you’ll soon discover that they are no longer willing to take the “bait." As a result, you’ll find yourself spending more and more money on marketing with fewer returns.
Published October 05, 2011
Companies like Google and Kleenex have achieved top-of-mind awareness with customers, meaning their product and name are interchangeable. Are you building strong brand recognition - a name that will carry you to a place where you become a staple in the mind of consumers?
Published September 28, 2011
As a small business owner, it is vital to have a dynamic and active marketing plan. You should never find yourself putting your ads on cruise-control while you tend to other matters.
Published September 21, 2011
Going after new customers is ambitious and smart for small business owners. However, don't forget about your loyal customer base in the process-- they are your bread and butter.
Published September 14, 2011
Even a failed marketing campaign has valuable lessons for small business owners.
Published August 24, 2011
If your goal is to win an audience over, you must first establish your identity before doing so.This can be done through using marketing tactics like jingles or taglines.
Published August 17, 2011
Copywriting is a way for you to communicate directly with your targeted audience as a business owner. Here are five things to be sure to include to attract loyal customers.
Published August 10, 2011
Developing a calendar-specific marketing plan will increase the overall effectiveness of your sales efforts.