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  • How to Choose a Business Name, and Give it Meaning

    Published October 26, 2011

    If you’re in the initial phases of starting a small business, rebooting your brand, or rolling out a new product or promotion, you most likely aspire to have a brand name that everyone knows as well. Some small businesses are somewhat apprehensive about choosing a name that stands out, but choosing a unique name for your business may help you in the long run.

  • Simple Steps to Reboot Your Brand

    Published October 19, 2011

    If you’ve found yourself in a rut and things aren’t changing, it may be that your brand has been in the decline for a while and it’s time to seriously consider rebooting your brand – a complete reinvention of your company’s persona.

  • Is Your Marketing a Big Letdown?

    Published October 12, 2011

    Small businesses are also susceptible to letting down customers by over-hyping, overstating and going overboard when marketing. However, if your shoppers are constantly being exposed to the old bait-and-switch, you’ll soon discover that they are no longer willing to take the “bait." As a result, you’ll find yourself spending more and more money on marketing with fewer returns.

  • What Strong Brands Are Made Of

    Published October 05, 2011

    Companies like Google and Kleenex have achieved top-of-mind awareness with customers, meaning their product and name are interchangeable. Are you building strong brand recognition - a name that will carry you to a place where you become a staple in the mind of consumers?

  • Five Signs That Your Ads Aren't Working

    Published September 28, 2011

    As a small business owner, it is vital to have a dynamic and active marketing plan. You should never find yourself putting your ads on cruise-control while you tend to other matters.

  • New Customers are Great, But Don't Forget Your Old Ones

    Published September 21, 2011

    Going after new customers is ambitious and smart for small business owners. However, don't forget about your loyal customer base in the process-- they are your bread and butter.

  • King-Size Marketing Lessons for Small Business

    Published September 14, 2011

    Even a failed marketing campaign has valuable lessons for small business owners.

  • Please Have Your ID Ready

    Published August 24, 2011

    If your goal is to win an audience over, you must first establish your identity before doing so.This can be done through using marketing tactics like jingles or taglines. 

  • Five Building Blocks for Writing Marketing Copy

    Published August 17, 2011

    Copywriting is a way for you to communicate directly with your targeted audience as a business owner. Here are five things to be sure to include to attract loyal customers.

  • All You Have is Time

    Published August 10, 2011

    Developing a calendar-specific marketing plan will increase the overall effectiveness of your sales efforts.