Walter Dailey Archive
Published May 30, 2012
JCPenney all but did away with “sales” and rolled out an everyday, best-value pricing structure. They’d hoped to cut through the retail clutter by offering the customer a simple, low price that wouldn’t change regularly. As it turns out, they couldn’t have been more wrong-- here's what your business can learn from their marketing mishap.
Published May 15, 2012
Most sales people don’t fret over making too much money. It’s the other side of the coin they worry about. The one thing that keeps even the most seasoned commissioned sales professional awake at night is not having worthwhile leads in the pipeline.
Published May 09, 2012
A sluggish economy and heated competition can be a recipe for disaster for any business – especially small businesses. No matter how you cut it – you’re going to have to fight to flourish.
Published April 18, 2012
What do you think happens when your marketing campaign is filled with recycled and unnecessary information? You lose the attention of your audience – rendering your communications ineffective.
Published April 11, 2012
Have you faced rejections or delays with your sales pitches? By now I’m sure you’ll agree that success in sales is not merely a function of locating decision makers, handling objections, and memorizing the 13 ways to close. Here are some lessons learned from a professional.
Published April 04, 2012
Here are the three things that you should never forget or dismiss while promoting your small business.
Published March 21, 2012
Have you ever heard of the concept of one negative word nullifying several positive ones? Nothing is truer when it comes to the reputation of your small business. Just one irate or dissatisfied customer can completely upset the applecart.
Published March 14, 2012
Regardless of what type of business you run, maintaining a Website is the new norm in providing your audience with information.
Published March 07, 2012
In an effort to win over consumers, JCPenney has launched a highly-simplified pricing strategy. Let’s now translate this to your small business. You, like JCPenney, may have name recognition and adequate sales. However, will that be enough to keep you viable as competitive forces grow stronger in your respective industry?
Published February 22, 2012
It is important to understand that support for your business is always in flux - some days sales are up; other days they're down. However, if you have noticed a string of down days, it may be time for a "Under New Management" sign—not literally, but implied; going forward, your communications will tell everyone that you are doing things differently in order to win back lost consumer confidence.