Walter Dailey Archive
Published August 29, 2012
By virtue of bypassing your offerings, members of your audience may not feel that they are missing out on anything; we’ve got to change that
Published August 22, 2012
Here’s why evolving into an expert rather than a product-peddler will make all of the difference in your performance.
Published August 15, 2012
In an ideal world, you as a small business owner would have an unlimited marketing budget. However the reality for many of you is quite the opposite. Most small businesses must contend with the reality of tiny budgets, if any.
Published August 08, 2012
Much like other areas of business, marketing has its share of myths. So before you embrace or reject a marketing strategy, be sure you’ve done your homework. It’s okay to go with your gut on certain things but I’m a far bigger fan of quantifiable evidence of success.
Published July 25, 2012
Self-inflicted wounds are more likely to lead to the demise of a business as opposed to an attack from a competing operation.
Published July 18, 2012
Here are five things that may help you zero in on possible solutions for nearly-invisible marketing efforts.
Published July 11, 2012
Sales scripts, second-efforts and numerous ways to close have no real purpose when you feel that you’re essentially selling to a brick wall. Here are a few ideas after being rejected by a would-be client.
Published July 05, 2012
Too many small business owners shy away from technology—here are three strategies to stay competitive in a tech-saturated world.
Published June 20, 2012
Small business owners are simply in a fight for a branding strategy that will be noticed. One proven way to bring more visibility to your brand is by securing a celebrity endorsement.
Published June 05, 2012
Oftentimes, entrepreneurs show up at a place designated for fun and then ruin everything by peddling services to anything that breathes. Is there anything wrong with promoting your business? No. However, it is critical to respect the rules of the road as set forth by the social network you are engaged with.