Walter Dailey Archive
Published March 21, 2012
Have you ever heard of the concept of one negative word nullifying several positive ones? Nothing is truer when it comes to the reputation of your small business. Just one irate or dissatisfied customer can completely upset the applecart.
Published March 14, 2012
Regardless of what type of business you run, maintaining a Website is the new norm in providing your audience with information.
Published March 07, 2012
In an effort to win over consumers, JCPenney has launched a highly-simplified pricing strategy. Let’s now translate this to your small business. You, like JCPenney, may have name recognition and adequate sales. However, will that be enough to keep you viable as competitive forces grow stronger in your respective industry?
Published February 22, 2012
It is important to understand that support for your business is always in flux - some days sales are up; other days they're down. However, if you have noticed a string of down days, it may be time for a "Under New Management" sign—not literally, but implied; going forward, your communications will tell everyone that you are doing things differently in order to win back lost consumer confidence.
Published February 16, 2012
Many entrepreneurs struggle to find any money for advertising and marketing. Here are ten ideas you could implement now, and better yet-- they're free..
Published February 08, 2012
Sure, you may not have several million to drop on one commercial, but I guarantee you that your basic reasons for advertising and marketing aren’t too different than the guys you saw Sunday night.
Published February 01, 2012
As a small business owner, you will have potential customers trolling around your location or Website observing prices. It is important to understand that your overall pricing is just as vital to your branding as any signage, logo or advertising piece.
Published January 25, 2012
When your branding strategy accounts for the lifestyle your average customer, you are poised to take the strength of your message to the next level.
Published December 07, 2011
If your livelihood depends on sales or commission, you most likely are in constant pursuit of new ways to get an edge. Here are some tips to keep you on your toes, and help you close a deal.
Published November 23, 2011
Businesses are now hungrier than ever and are willing to do whatever it takes to earn the trust of customers. As a result, your competitors are moving faster than ever in an effort to make a play for your would-be patrons.