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Walter Dailey Archive

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  • Keeping Disgruntled Customers From Taking Down Your Brand

    Published March 21, 2012

    Have you ever heard of the concept of one negative word nullifying several positive ones? Nothing is truer when it comes to the reputation of your small business. Just one irate or dissatisfied customer can completely upset the applecart.

  • Don’t Forget About Your Website

    Published March 14, 2012

    Regardless of what type of business you run, maintaining a Website is the new norm in providing your audience with information.

  • Can The New JCPenney Model Work For You?

    Published March 07, 2012

    In an effort to win over consumers, JCPenney has launched a highly-simplified pricing strategy. Let’s now translate this to your small business. You, like JCPenney, may have name recognition and adequate sales. However, will that be enough to keep you viable as competitive forces grow stronger in your respective industry?

  • New Management for Your Brand

    Published February 22, 2012

    It is important to understand that support for your business is always in flux - some days sales are up; other days they're down. However, if you have noticed a string of down days, it may be time for a "Under New Management" sign—not literally, but implied; going forward, your communications will tell everyone that you are doing things differently in order to win back lost consumer confidence.

  • Ten Free Things to Boost Your Marketing Today

    Published February 16, 2012

    Many entrepreneurs struggle to find any money for advertising and marketing. Here are ten ideas you could implement now, and better yet-- they're free..

  • $3.5M For An Ad— Would You Do It?

    Published February 08, 2012

    Sure, you may not have several million to drop on one commercial, but I guarantee you that your basic reasons for advertising and marketing aren’t too different than the guys you saw Sunday night.

  • Why Your Price Says it All

    Published February 01, 2012

    As a small business owner, you will have potential customers trolling around your location or Website observing prices. It is important to understand that your overall pricing is just as vital to your branding as any signage, logo or advertising piece.

  • Why Lifestyle is Critical to Branding

    Published January 25, 2012

    When your branding strategy accounts for the lifestyle your average customer, you are poised to take the strength of your message to the next level.

  • Gaining an Edge in Sales

    Published December 07, 2011

    If your livelihood depends on sales or commission, you most likely are in constant pursuit of new ways to get an edge. Here are some tips to keep you on your toes, and help you close a deal.

  • Moving at the Speed of Marketing

    Published November 23, 2011

    Businesses are now hungrier than ever and are willing to do whatever it takes to earn the trust of customers. As a result, your competitors are moving faster than ever in an effort to make a play for your would-be patrons.