Walter Dailey Archive
Published December 12, 2012
While paid online advertising is a viable marketing channel, it can be somewhat overwhelming for a small business with relatively few marketing dollars. Here are some do-it-yourself-for-free tips.
Published December 05, 2012
C. Northcote Parkinson, coined the phrase, 'Delay is the deadliest form of denial.' I happen to believe this concept should be thoroughly examined by every small business that is serious about waging an effective marketing campaign.
Published November 28, 2012
New Year's is the time to take inventory of your marketing strategies.
Published November 07, 2012
Somewhere deep in the midst of numerous ads is a valid, persuasive marketing piece. However, one’s tendency to over communicate can mask or nullify any credible message.
Published November 01, 2012
In the world of small business marketing and advertising, entrepreneurs are in a constant fight for visibility. If you are one of them, you may feel compelled to triple your marketing budget or maybe do something drastic like revamp your entire product line to attach more customers.
Published October 17, 2012
Whether you are embarking on a new career as a salesperson, laboring to get your startup off the ground or rolling out a brand new product from an established business, you too may feel as though you lack the depth to sell confidently. If that is indeed the case, I’d like to offer the following pointers for gaining your initial momentum:
Published October 10, 2012
Buying ads and throwing them at your target audience is not enough. See to it that these messages travel in a suitable vehicle – your branding strategy.
Published September 26, 2012
No matter what side of the mobile-fence you come down on, I believe Samsung's proactive marketing efforts in the wake of the iPhone 5 serve as an important lesson for small business owners. If you're in a position in which you are being overrun by a major competitor, it may be time to take the fight to their doorstep.
Published September 19, 2012
As a small business owner, you too may be carrying around some “negatives.” It may be that there has been a shift in public opinion on what you sell or that your rates are a bit high. The point is if you do not have plans of changing your entire product line, change how you handle the unflattering stuff.
Published September 12, 2012
If your latest market campaigns are akin to a frustrating money pit, you may want to run the following 14-point diagnostic check.