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  • Social Media’s Uninvited Guest

    Published June 05, 2012

    Oftentimes, entrepreneurs show up at a place designated for fun and then ruin everything by peddling services to anything that breathes.  Is there anything wrong with promoting your business? No. However, it is critical to respect the rules of the road as set forth by the social network you are engaged with.

  • Lessons Learned From JCPenney’s ‘No Sale’ Tactics

    Published May 30, 2012

    JCPenney all but did away with “sales” and rolled out an everyday, best-value pricing structure.  They’d hoped to cut through the retail clutter by offering the customer a simple, low price that wouldn’t change regularly. As it turns out, they couldn’t have been more wrong-- here's what your business can learn from their marketing mishap.

  • Getting Through a Salesperson’s Nightmare

    Published May 15, 2012

    Most sales people don’t fret over making too much money.  It’s the other side of the coin they worry about. The one thing that keeps even the most seasoned commissioned sales professional awake at night is not having worthwhile leads in the pipeline.

  • Why Small Business Owners Should Pick Their Battles

    Published May 09, 2012

    A sluggish economy and heated competition can be a recipe for disaster for any business – especially small businesses. No matter how you cut it – you’re going to have to fight to flourish. 

  • Watch Out for These Unnecessary Marketing Tactics in Your Ads

    Published April 18, 2012

    What do you think happens when your marketing campaign is filled with recycled and unnecessary information?  You lose the attention of your audience – rendering your communications ineffective.

  • Sales Lessons from the Field

    Published April 11, 2012

    Have you faced rejections or delays with your sales pitches? By now I’m sure you’ll agree that success in sales is not merely a function of locating decision makers, handling objections, and memorizing the 13 ways to close. Here are some lessons learned from a professional.

  • Three Things That Advertisers Forget

    Published April 04, 2012

    Here are the three things that you should never forget or dismiss while promoting your small business.

  • Keeping Disgruntled Customers From Taking Down Your Brand

    Published March 21, 2012

    Have you ever heard of the concept of one negative word nullifying several positive ones? Nothing is truer when it comes to the reputation of your small business. Just one irate or dissatisfied customer can completely upset the applecart.

  • Don’t Forget About Your Website

    Published March 14, 2012

    Regardless of what type of business you run, maintaining a Website is the new norm in providing your audience with information.

  • Can The New JCPenney Model Work For You?

    Published March 07, 2012

    In an effort to win over consumers, JCPenney has launched a highly-simplified pricing strategy. Let’s now translate this to your small business. You, like JCPenney, may have name recognition and adequate sales. However, will that be enough to keep you viable as competitive forces grow stronger in your respective industry?