Walter Dailey Archive
Published April 25, 2013
Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.
Published April 10, 2013
Are you closing your eyes and hoping your marketing plan will work itself? Well you better take a look, asap.
Published March 27, 2013
When you commit to marketing your business consistently over time, you begin to benefit from something very similar to compound interest or the snowball effect.
Published March 20, 2013
Just when you thought that there's nothing new to discuss about JC Penney, they go and change up their marketing strategy yet again.
Published March 13, 2013
Many small businesses do not have the luxury of bathing their brand in a 7-figure marketing budget. So when entrepreneurs spend money, they want to be able to sleep at night knowing that their hard-fought ad dollars are invested in a sensible place.
Published February 27, 2013
As a small business owner it is critical that you are able to see your marketing for what it is. More than that, you must know how your audience views your marketing.
Published February 20, 2013
Some entrepreneurs are all about the biggest and loudest marketing ideas. Others are fixated on the practical aspects of communications. But the most impactful campaigns are born by striking a balance between creativity and practicality.
Published February 13, 2013
Here’s a lesson on how NOT to use the social media tool, and also a few pointers that will turn up the volume on your small business Twitter account.
Published January 30, 2013
Although your small business may not have this kind of loose cash to drop on a television ad campaign, there are some lessons you can glean from watching the bigs unload this kind of money.
Published January 23, 2013
Have you hit a brick wall? What I mean is, do you feel that your marketing and sales efforts are only reaching a certain point of effectiveness?