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Walter Dailey Archive

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  • Ensuring Brand Delivery

    Published October 10, 2012

    Buying ads and throwing them at your target audience is not enough. See to it that these messages travel in a suitable vehicle – your branding strategy.

  • Samsung, Apple and Playing Offense in Marketing

    Published September 26, 2012

    No matter what side of the mobile-fence you come down on, I believe Samsung's proactive marketing efforts in the wake of the iPhone 5 serve as an important lesson for small business owners. If you're in a position in which you are being overrun by a major competitor, it may be time to take the fight to their doorstep.

  • How to Make Your 'Negatives' a Nonissue

    Published September 19, 2012

    As a small business owner, you too may be carrying around some “negatives.” It may be that there has been a shift in public opinion on what you sell or that your rates are a bit high. The point is if you do not have plans of changing your entire product line, change how you handle the unflattering stuff.

  • 14-Point Marketing Inspection

    Published September 12, 2012

    If your latest market campaigns are akin to a frustrating money pit, you may want to run the following 14-point diagnostic check.

  • Convincing the Customer

    Published August 29, 2012

    By virtue of bypassing your offerings, members of your audience may not feel that they are missing out on anything; we’ve got to change that

  • An Expert is More Successful Than a Salesperson

    Published August 22, 2012

    Here’s why evolving into an expert rather than a product-peddler will make all of the difference in your performance.

  • Guerilla Marketing Techniques for Small Business Owners

    Published August 15, 2012

    In an ideal world, you as a small business owner would have an unlimited marketing budget. However the reality for many of you is quite the opposite. Most small businesses must contend with the reality of tiny budgets, if any.

  • Truth or Fiction: Breaking Through Marketing Myths

    Published August 08, 2012

    Much like other areas of business, marketing has its share of myths. So before you embrace or reject a marketing strategy, be sure you’ve done your homework. It’s okay to go with your gut on certain things but I’m a far bigger fan of quantifiable evidence of success.

  • Marketing: Enemy at the Gate or Within?

    Published July 25, 2012

    Self-inflicted wounds are more likely to lead to the demise of a business as opposed to an attack from a competing operation.

  • Why Your Ads Don’t Work

    Published July 18, 2012

    Here are five things that may help you zero in on possible solutions for nearly-invisible marketing efforts.