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Walter Dailey Archive

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  • What We Can Learn From Super Bowl Sunday Ads

    Published January 30, 2013

    Although your small business may not have this kind of loose cash to drop on a television ad campaign, there are some lessons you can glean from watching the bigs unload this kind of money.

  • When Your Small Biz Marketing Stops Working

    Published January 23, 2013

    Have you hit a brick wall? What I mean is, do you feel that your marketing and sales efforts are only reaching a certain point of effectiveness?

  • How to Make Your Website Pop on Google

    Published December 12, 2012

    While paid online advertising is a viable marketing channel, it can be somewhat overwhelming for a small business with relatively few marketing dollars. Here are some do-it-yourself-for-free tips.

  • Beep, Beep: If You Want to Make Money, Hurry it Up

    Published December 05, 2012

    C. Northcote Parkinson, coined the phrase, 'Delay is the deadliest form of denial.' I happen to believe this concept should be thoroughly examined by every small business that is serious about waging an effective marketing campaign.

  • Small Biz Marketing in 2013

    Published November 28, 2012

    New Year's is the time to take inventory of your marketing strategies.

  • When More is Less in Small-Business Advertising

    Published November 07, 2012

    Somewhere deep in the midst of numerous ads is a valid, persuasive marketing piece. However, one’s tendency to over communicate can mask or nullify any credible message.

  • The Art of Presentation

    Published November 01, 2012

    In the world of small business marketing and advertising, entrepreneurs are in a constant fight for visibility. If you are one of them, you may feel compelled to triple your marketing budget or maybe do something drastic like revamp your entire product line to attach more customers.

  • Fake It Till You Make It: Selling as a Rookie

    Published October 17, 2012

    Whether you are embarking on a new career as a salesperson, laboring to get your startup off the ground or rolling out a brand new product from an established business, you too may feel as though you lack the depth to sell confidently. If that is indeed the case, I’d like to offer the following pointers for gaining your initial momentum:

  • Ensuring Brand Delivery

    Published October 10, 2012

    Buying ads and throwing them at your target audience is not enough. See to it that these messages travel in a suitable vehicle – your branding strategy.

  • Samsung, Apple and Playing Offense in Marketing

    Published September 26, 2012

    No matter what side of the mobile-fence you come down on, I believe Samsung's proactive marketing efforts in the wake of the iPhone 5 serve as an important lesson for small business owners. If you're in a position in which you are being overrun by a major competitor, it may be time to take the fight to their doorstep.