Walter Dailey Archive
Published June 12, 2013
Here are tips on how to get noticed in the highly saturated online ad-world.
Published June 05, 2013
The first steps to uncovering your marketing strategy involve delving into questions like: What makes you unique? What’s cool, engaging or exhilarating about your industry?
Published May 22, 2013
If you are looking for the next big thing in marketing, might I suggest you take a look in the mirror.
Published May 15, 2013
I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.
Published April 25, 2013
Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.
Published April 10, 2013
Are you closing your eyes and hoping your marketing plan will work itself? Well you better take a look, asap.
Published March 27, 2013
When you commit to marketing your business consistently over time, you begin to benefit from something very similar to compound interest or the snowball effect.
Published March 20, 2013
Just when you thought that there's nothing new to discuss about JC Penney, they go and change up their marketing strategy yet again.
Published March 13, 2013
Many small businesses do not have the luxury of bathing their brand in a 7-figure marketing budget. So when entrepreneurs spend money, they want to be able to sleep at night knowing that their hard-fought ad dollars are invested in a sensible place.
Published February 27, 2013
As a small business owner it is critical that you are able to see your marketing for what it is. More than that, you must know how your audience views your marketing.