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Walter Dailey Archive

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  • How to Get Better at Online Marketing

    Published June 12, 2013

    Here are tips on how to get noticed in the highly saturated online ad-world.

  • It's a Cool Product: But Who Are You?

    Published June 05, 2013

    The first steps to uncovering your marketing strategy involve delving into questions like: What makes you unique? What’s cool, engaging or exhilarating about your industry?

  • The Next 'Big' Thing in Small Biz Marketing

    Published May 22, 2013

    If you are looking for the next big thing in marketing, might I suggest you take a look in the mirror.

  • What You Need to Know About Branding

    Published May 15, 2013

    I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.

  • What Spammers Know About Marketing That You Do Not

    Published April 25, 2013

    Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.

  • The Fear Factor That Costs You Customers

    Published April 10, 2013

    Are you closing your eyes and hoping your marketing plan will work itself? Well you better take a look, asap.

  • The Key to Marketing: Don't Flip Flop

    Published March 27, 2013

    When you commit to marketing your business consistently over time, you begin to benefit from something very similar to compound interest or the snowball effect. 

  • More Small Business Lessons from JC Penney 3.0

    Published March 20, 2013

    Just when you thought that there's nothing new to discuss about JC Penney, they go and change up their marketing strategy yet again.

  • Marketing on a Shoestring 101: Make the Right Choice

    Published March 13, 2013

    Many small businesses do not have the luxury of bathing their brand in a 7-figure marketing budget. So when entrepreneurs spend money, they want to be able to sleep at night knowing that their hard-fought ad dollars are invested in a sensible place.

  • Reality Check: What You See vs. What They See

    Published February 27, 2013

    As a small business owner it is critical that you are able to see your marketing for what it is.  More than that, you must know how your audience views your marketing.