Suzanne Zionts Archive
Published March 01, 2012
With the current craze in drive-by-dining, small business owners should consider all the facts before they hit the road. Here are some firsthand accounts of running a restaurant on wheels.
Published February 16, 2012
Farmers markets can provide an ideal setting to establish customers and create brand awareness, but experts warn small business owners taking their goods to market must have a thick skin, extreme discipline and a strong ability to connect with customers.
Published February 02, 2012
Indianapolis is about to get inundated with footballs fans, and local small businesses are ready for the action on and off the gridiron.
Published January 26, 2012
Bargain-hungry consumers continue to gobble up daily deal offerings, but the cost of getting new clients in the door at a heavily discounted price may not be the right financial choice for every small business.
Published January 17, 2012
Four New Hampshire small businesses reflect on what methods worked best for them, and what advice they have for other small business owners about to get bombarded by primary mayhem.
Published January 12, 2012
With the volatility of the stock market and the economic recovery still uncertain, many consumers are cashing in by selling unwanted wardrobe pieces. And consignment shop owners are thriving.
Published January 10, 2012
It turns out, the tattoos business is recession-proof—both their execution and their removal.
Published November 30, 2011
It’s hard to keep up with the developments coming out of the social media world, but it's important to use these tools to your advantage to grow and establish your business’s brand.
Published October 31, 2011
Opening a candy store in a recession may seem like a tricky proposition, but some California-based entrepreneurs might have found a sweet spot in a sour economy.
Published October 12, 2011
As reality shows continue to dominate many cable networks’ lineups, some small business owners are finding ways to make their reality TV debut in hopes of generating a buzz and boosting their bottom line.