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Susan Schreter Archive

  • Top 10 Business Plan Tips for Raising Money

    Published June 22, 2011

    Entrepreneurs often make it too easy for investors who have the biggest check-writing capabilities to discard their business plans. Here is what to think about when creating your business plan.

  • How to Really Maintain Control of Your Business

    Published June 13, 2011

    Debt has proven disastrous for many highly-leveraged small businesses in the current recession, however equity offers businesses resilience during economic hardship.

  • Why Co-Founding a Business Can Decimate Friendships

    Published June 13, 2011

    About half of all startups today are organized among friends, family members or spouses. However, when our friends let us down, resentments can simmer in a profound and debilitating way.

  • How to Pick the Perfect Name for Your Startup

    Published May 19, 2011

    Entrepreneurs often say their young companies are "their babies." It's no wonder then that entrepreneurs take considerable time crafting business names that best reflect the spirit and creativity of the founder.  

  • 5 Reasons to Keep Retirement Funds for Retirement

    Published May 05, 2011

    Entrepreneurs have long drawn on their retirement savings including IRAs, SEP accounts and 401Ks to fund a business startup or expand an existing business. It makes sense to them because they envision that their businesses will be so successful that they will be able to retire on their company’s profits. I don’t have many absolutes in business building, but I do consistently discourage entrepreneurs from using retirement funds to fund a startup business.

  • How to Reinvest Profits with a Non-Profit

    Published April 18, 2011

    Non-profits have the same ability to attract outside capital through donations and grant awards, increase employment, and produce a ripple effect of economic activity to other local businesses.But, here's the surprising gotcha for socially-motivated startup entrepreneurs who want to make a difference in their communities or the larger world without paying income taxes on service profits. Just because they want to operate a non-profit organization, doesn’t mean they will be able to as quickly as they would like, if at all.

  • The Pros and Cons of Sole Proprietorship

    Published March 11, 2011

    Why does a company’s business structure matter so much?  And what is it start-up entrepreneurs may not know about business organization that influences so many other important business decisions? 

  • Common Mistakes Entrepreneurs Make

    Published March 07, 2011

    Every startup entrepreneur is busy—really busy.  There are business plans to write, projections to prepare, and products to design.  In their earnest desire to get ahead, it’s easy to overlook the very issues that can slow down any fast-moving company.

  • Comparing LLCs to Corporations

    Published February 28, 2011

    Now that all 50 states allow startup entrepreneurs to organize their new businesses as Limited Liability Companies (“LLC”), I routinely receive questions from entrepreneurs who want to know, “Which legal structure is better – a corporation or an LLC?”

  • The Fine Points of S Corporations

    Published February 21, 2011

    There are many benefits to S corporation tax treatment, but there are also some hidden drawbacks.