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  • How to Drive Traffic to Your Website

    Published April 17, 2012

    You were told by all the experts: If you build it, they will come. Your website is clearly written and targeted, easy to navigate, and has been search engine optimized. So why hasn’t traffic increased?

  • Engage Your Customers, Don’t Just Satisfy Them

    Published March 20, 2012

    Customer satisfaction without emotional engagement is worthless, according to a study that compared customer loyalty of extremely satisfied customers, unsatisfied customers, and satisfied emotionally engaged customers. In every case they found that emotionally connected customers outspent and outlasted extremely satisfied customers -- every time.

  • How to Stand Out From the Crowd

    Published February 13, 2012

    How you conduct your business is a powerful source of differentiation. When you connect your core values with the way your business operates you create emotional connection points with clients who share similar values. This is the foundation of brand loyalty.

  • Philanthropy and Small Business: A Win-Win Situation

    Published January 31, 2012

    Affiliating yourself and your business with a cause makes good business sense; it builds brand loyalty, which will lead to increased sales.

  • Want More Business? Ask for It

    Published December 27, 2011

    Asking for referrals can increase your business even more than random and sporadic referrals. Here are steps to take to make asking for a referral easier and more effective.  

  • Five Easy Ways to Spread Your Brand Through Social Media

    Published December 12, 2011

    You can reach hundreds, if not thousands, of potential customers by using social media tools wisely.

  • How to Hire the Right Members for Your Sales Team

    Published November 29, 2011

    Small business owners wear many hats, but in reality, how many of these hats fit really well? Although it is difficult for owners and founders of companies to relinquish the sales function so they can work on the business, forming the right sales team is one of the most effective ways to grow a business exponentially. 

  • How to Write an Effective 'About Me' Page

    Published November 14, 2011

    Your 'About' page is critical to strengthening your brand identity and creating a connection with prospective clients. 

  • Six Easy Ways to Show Your Customer Appreciation and Strengthen Your Brand

    Published October 03, 2011

    Customer appreciation programs help build a loyal patron base that is vital to maintaining and growing your business. If designed properly, these programs result in positive customer reviews spread through word of mouth and social media sites.

  • The Rules of Blogging.

    Published September 19, 2011

    When done correctly, blogging can be a great way to get in front of your target audience and address some of the issues affecting your clients and customers.