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Liza Porteus Viana Archive

  • Organic Baby Products: What’s Worth the Money?

    Published November 09, 2011

    Parents want nothing but the best for their babies and are bombarded with products touting the benefits of green and organic products. But are they worth the extra cost?  

  • GoalMine Looks to Level the Investing Field

    Published November 07, 2011

    It’s easy to make a pledge of only spending $10 a week on coffee. But who really holds you accountable? Well, now GoalMine will by setting off an alarm on your phone when you walk into Starbucks.

  • Advice for Women Entrepreneurs Seeking Angel Funding:'Just Ask'

    Published October 31, 2011

    When it comes to seeking angel investing many women business owners are hesitant to ask. While the reasons for vary for why this might be, one thing is for sure, the trend needs to change.

  • Ten Tips for Women Entrepreneurs Seeking Angel Funding

    Published October 31, 2011

    A recent study shows women are just as likely as men to receive financing for the small business if they ask for it--but they don't. Here are several tips for female entrepreneurs on how to go about seeking – and receiving – angel funding.

  • Aging Small Business Owners Put Off Retirement Amid Money Fears

    Published October 06, 2011

    A new study shows 4 in 10 small business owners never plan to retire entirely. And with experts estimating that Americans will need 70-90% of their pre-retirement income to maintain their current standard of living when they stop working, who can blame them? But there are steps small business owners can take to make sure their golden years are well funded. 

  • Faith-Based Marketing Can Tap Into Powerful Consumer Base

    Published September 28, 2011

    Regardless of the size of the company, faith-based marketing can help reach an expansive Christian demographic with an estimated purchasing power of around $5.1 trillion a year. 

  • Cloud Computing Pioneer Victoria Livschitz: The Cloud is the ‘New Reality’

    Published September 21, 2011

    As the CEO of Grid Dynamics, a technological consulting service company that generates millions of dollars each year and employs 150 people worldwide, Victoria Livschitz says the cloud is breaking down business barriers and will help small businesses succeed on a larger scale.

  • Why Your Business Needs Middle America

    Published August 16, 2011

    A lot of purchasing power lies in America’s heartland, but when it comes to attracting this customer base, marketing experts say brands should think twice before assuming they can utilize a one-size-fits-all marketing strategy.  

  • Is a Recession Really the Right Time to Start Working for Yourself? Maybe Not

    Published August 10, 2011

    There's a theory that a recession is a good time to branch out on your own and start your own business. But new studies show that perhaps the Great Recession hasn't looked too favorably upon the self-employed, after all.  

  • What Patent Reform Could Mean for Inventors and Small Business

    Published August 09, 2011

    The United States is closer to passing a patent reform bill than it has been in years, but how much will it help small and medium-sized businesses and inventors?