Get updates from Liza Porteus Viana
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7 Steps to a Succession Plan
Published January 10, 2013
It's the unthinkable. But for small business owners, it is reality.
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Should You Wait Until the Last-Minute for the Best Holiday Deals?
Published December 19, 2012
If your holiday gift list is still pretty long, don't panic, there are still deals to be found.
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5 Last-Minute Holiday Marketing Techniques
Published December 19, 2012
There are ways to capitalize on the last-minute shopping mayhem.
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Family Business of Putting Love on T-Shirts
Published November 29, 2012
Founders of Eva & Estela Wear Ur Love T-shirt says logo themes are those of love and family, and raising awareness about Multiple Sclerosis.
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Mompreneur Turns Down Global Business to Keep 'Made in the USA' Label
Published October 22, 2012
Despite all her success, Cathy Berse-Hurley began to hit financial snags in her business - snags that stemmed from competitors using cheaper, non-American labor.
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How to Protect Your Money-Maker
Published May 03, 2012
When you begin working toward turning your million-dollar business idea into a reality, how can you ensure people you hire and/or consult with along the way don’t take your plan and run with it? Make sure they sign a non-disclosure agreement (NDA), also known as a confidentiality agreement, say legal experts.
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When Employees Vent Online
Published April 26, 2012
There are no hard-and-fast rules when it comes to employees’ Facebook, Twitter, or Google+ use, but experts say small businesses would be remiss if they didn’t tell employees up front what their policies are on the use of such platforms, and what the ramifications may be if employees use their social networks to complain about their company, boss, or - worse - divulge insider company information. In fact, social expectations could even be integrated into employee training on issues such as sexual harassment.
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When You Need a Trademark and, or Copyright
Published April 19, 2012
How and when to get trademarks and copyrights. And don’t have time to make sure no one is infringing on your copyright or trademark and making money off your creations or ideas? Relax, there are intellectual property watch services that do just that.
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6 Steps to Protecting - and Growing - Revenue
Published April 12, 2012
The following six steps all characterize small business owners who saw revenue increases in 2011 over the prior two years – in other words those who successfully weathered the recent economic storm, according to The Guardian Life Small Business Research Institute.
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Small Businesses Giving Back in Big Ways
Published March 22, 2012
It’s not just large corporations engaging in corporate social responsibility (CSR). In fact, many small businesses make giving back to the community an integral part of their business model - and in many cases, is a main reason such businesses continue to be ranked among the best places to work in their respective states. Here’s how a few small businesses are doing their part to give back to the community.
