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Mistakes to Avoid When Building a Brand
Published May 22, 2012
There is no special formula to build a brand, but that doesn’t mean there aren’t certain things that businesses can do to help the process. According to Washington, D.C.-based advertising agency Pappas Group, building a distinctive brand can be as simple as avoiding the common mistakes that many other businesses commit.
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Customer Service Saboteurs to Avoid
Published May 21, 2012
If you have ever had a meal ruined by a loud child or waited on a long line while a customer quibbles over the price of a pound of produce, then you have been a victim of customer service sabotage. Even though it's others customers who are inconvenienced by difficult shoppers, businesses are the ones that end up being most affected by customers who turn into saboteurs.
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It’s Good to be Boss Despite Stress, Owners Agree
Published May 21, 2012
People have many reasons for going into business on their own. A new survey of small business owners, however, finds that the desire to be the boss trumps all other reasons. Three in 10 small-business owners said they started their businesses because of the independence it gives them.
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Why Mediation Might Be Best for Business Partner Breakups
Published May 18, 2012
Breaking up is always hard to do, but it is very possible that it is hardest when you're breaking up with your business partner. Although it may seem simple to just hire lawyers and allow them to handle the proceedings, that is often not the case. Just ask any business owner who has had to deal with a breakup in the business world.
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More Than Half of Workers Don't Take All Their Vacation Time
Published May 17, 2012
According to a recent survey, a significant majority of the workers said they felt happier, healthier and less stressed after taking a vacation. However, despite the benefits, which also included feeling recharged, more productive and more energized after a vacation, workers said they were too fearful of job security to take vacation.
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On Twitter and Facebook, Timing Can Be Everything
Published May 17, 2012
Businesses that hope to make the most of their social media campaigns may want to start checking their watches before they post. That is because new research reveals the best times to post to Facebook and Twitter. That research, by link shortener bitly, found that links posted in the afternoon between Monday and Thursday are clicked more than links posted at other times.
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Ten Ways You Should be Using Quickbooks
Published May 16, 2012
Entrepreneurs use the accounting program QuickBooks accounting software more than any other. They use it whether they’re starting a new business or streamlining an existing one. Yet many of them barely scratch the surface of QuickBooks' functionality.
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Five Simple (And Free) Ways to Improve Your Google Ranking
Published May 15, 2012
Even if most small businesses don’t understand search engine optimization (SEO), that doesn’t mean that they can't be helped by it. For those who don't know SEO from their CEO, it is in essence a means of improving the ranking of your business in the Google search algorithm. This in turn, can help a business move up in Google's search listing. According to Sonam Lama, CEO of Achieve Visibility, a SEO site specializing in helping small- and medium-size businesses, there are a few quick fixes that small businesses can take to help improve their Google rankings. The best part is they are free and simple.
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Why Technology Isn't Always Productive for Small Businesses
Published May 14, 2012
The use of mobile devices and cloud-based services that let small business owners conduct business anytime, anywhere, held the promise of increased productivity and more time to focus on growing or conducting business. These new technologies have failed to deliver, a new survey shows. But it may not be technology's fault.
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Ten Jobs You Didn’t Know Needed Licenses
Published May 10, 2012
You already know you need a license drive a tractor-trailer, but did you know that nearly one in three occupations in the United States now need a license?
