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Suzanne Zionts Archive

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  • Food Trucks' Rocky Roads to Success

    Published March 01, 2012

    With the current craze in drive-by-dining, small business owners should consider all the facts before they hit the road. Here are some firsthand accounts of running a restaurant on wheels.

  • Tips for Selling Your Product at a Farmers Market

    Published February 16, 2012

    Farmers markets can provide an ideal setting to establish customers and create brand awareness, but experts warn small business owners taking their goods to market must have a thick skin, extreme discipline and a strong ability to connect with customers.

  • Local Small Businesses Score Big With Super Bowl 

    Published February 02, 2012

    Indianapolis is about to get inundated with footballs fans, and local small businesses are ready for the action on and off the gridiron. 

     

  • The Group Coupon Conundrum for Small Business

    Published January 26, 2012

    Bargain-hungry consumers continue to gobble up daily deal offerings, but the cost of getting new clients in the door at a heavily discounted price may not be the right financial choice for every small business.

  • Small Businesses on the Primary Campaign Trail: How to Cash In

    Published January 17, 2012

    Four New Hampshire small businesses reflect on what methods worked best for them, and what advice they have for other small business owners about to get bombarded by primary mayhem. 

  • Secondhand is the New Black: Consignment Shops Boom in Tough Economy

    Published January 12, 2012

    With the volatility of the stock market and the economic recovery still uncertain, many consumers are cashing in by selling unwanted wardrobe pieces. And consignment shop owners are thriving.  

  • Inking Out Profit Growth During Tough Times

    Published January 10, 2012

    It turns out, the tattoos business is recession-proof—both their execution and their removal.

  • Are You Using Social Media to Your Advantage?

    Published November 30, 2011

    It’s hard to keep up with the developments coming out of the social media world, but it's important to use these tools to your advantage to grow and establish your business’s brand.

  • Candy Stores Take On Recession

    Published October 31, 2011

    Opening a candy store in a recession may seem like a tricky proposition, but some California-based entrepreneurs might have found a sweet spot in a sour economy.

  • Small Business Owners Making the Most of 15 Minutes of Fame

    Published October 12, 2011

    As reality shows continue to dominate many cable networks’ lineups, some small business owners are finding ways to make their reality TV debut in hopes of generating a buzz and boosting their bottom line.